Cabarrus Healthy Corner Store
The U.S. Department of Agriculture defines food deserts as areas where there is limited access to fresh and healthy food. For those living in food deserts, small retail stores (also known as corner, convenience or neighborhood stores) are often the primary food source. Unfortunately, many neighborhood stores do not offer fresh, frozen or even canned fruit and vegetables. The Cabarrus Healthy Corner Store Network (CHCSN) spanned the full REACH grant period from 2014-2018 and increased the accessibility, availability and visibility of healthy items in Cabarrus County neighborhood stores.
SNAP/EBT approved stores were eligible to participate and those located in food desserts were given selection priority.
The project coordinator visited eligible stores and shared information about the purpose of the project, past successes, and benefits of participating. The "Nominate your Neighborhood Store" campaign was launched in year two of REACH to encourage community members to participate in store recruitment. Individuals submitted suggestions via the REACH website (below), email or phone.
Owners interested in participating were asked to sign a participation agreement, which formalized the owner’s commitment to increasing the number of healthy items offered.
A store owner interview, environmental assessment and customer surveys were administered before and after the intervention to measure the project’s impact. Data collected before the intervention was used to tailor the initiative to the needs and strengths of each store.
Store Owner Interview: Familiarized the coordinator with the store’s history, business practices as well as customer preferences and demographics.
Environmental Assessment: Determined the number and type of healthy products located in the store. Photographs of the stores’ exterior and interior were taken.
Customer Intercept Surveys: Identified healthy items that customers were interested in purchasing.
Wood Retail Consulting provided merchandising and product placement training. Store changes were designed to improve both the store's aesthetic appeal and the visibility of healthy items. Following the training, the program coordinator worked with the store owner to identify healthy items with the best potential to meet customers’ needs and yield a financial profit.
All stores increased the number of healthy items offered.
Mi Pais Latino Supermarket’s weekly produce profits have tripled as a result of their participation.
Acclaimed local artist Brenda Council painted a healthy community mural at Center City Maxx in downtown Concord to promote the store’s new changes.
he Cabarrus Health Alliance's youth advocacy group, "Taking Responsible Actions In Life" hosted a beautification project at Center City Maxx in October 2015.
Promotional ads and articles were placed in the Independent Tribune, Hola Noticias, Que Pasa and The Charlotte Observer to increase awareness of the project and highlight the store owners’ efforts.
The initiative was highlighted as a NC Alliance for Health Success Story on August 18, 2016.
Five Cabarrus County stores received the NC Healthy Food Retail designation in March 2017.
Taste testings were held in April 2017 at eight corner store locations through partnership with Cooking Matters, a nationwide campaign that teaches families how to cook on a budget.
The first Healthy Corner Store Network Meeting was held on July 19, 2017.
Center City Maxx Danny’s Place Mi País Latino Supermarket
50 Cabarrus Ave W 300 Church St N 898 Concord Pkwy N
Concord, NC 28025 Concord, NC 28025 Concord, NC 28027
704-710-0264 704-788-7900 704-784-0035
SNAP/EBT & WIC SNAP/EBT SNAP/EBT & WIC
Mi Refugio Supermarket Sam’s Mini Stop West A Kwik Mart
476 Church St N 1256 Old Charlotte Rd 1106 W A St
Concord, NC 28025 Concord, NC 28027 Concord, NC 28027
704-786-5001 704-786-9996 704-932-2255
SNAP/EBT & WIC SNAP/EBT SNAP/EBT & WIC
KM Corner Stop La Mexicana Grocery Store SM Mart
440 Kerr St NW 902 S. Cannon Blvd 5501 Poplar Tent Rd
Concord, NC 28025 Kannapolis, NC 28027 Concord, NC 28027
704-785-2121 704-933-0063 704-788-1929
SNAP/EBT & WIC SNAP/EBT & WIC SNAP/EBT accepted